TikTok Made Me Buy It”: 5 Viral Niche Perfumes of 2025
Social media might not always get it right, but when it comes to fragrances, TikTok knows how to spot a banger. The phrase “TikTok made me buy it” has become a badge of honor for impulsive, hype-driven purchases… and when it comes to perfume, that impulse often leads to something iconic.
This list highlights 5 niche perfumes that have gone viral in 2025, lighting up fragrance TikTok (and Instagram Reels) with dupe battles, reaction videos, and “what’s that scent?” comments. If you love smelling on trend and want a scent that people recognize and ask about, these are the ones to watch, and wear.
1. God of Fire by Stéphane Humbert Lucas
A modern myth in the making, God of Fire exploded across TikTok for its loud, tropical sweetness and striking bottle design. It opens with a burst of mango, lemon, and pink pepper, then warms into a creamy base of amber and woody vanilla that turns heads and leaves trails.
Everyone from fragrance collectors to first-time niche shoppers has been obsessed, it’s fruity, fiery, and unforgettable.
Why it’s viral: A bold fruity-amber scent that smells expensive and exotic. Perfect for standing out in a crowd or making an entrance.
2. Althair by Parfums de Marly
Warm, rich, and seductive, Althair is the latest vanilla scent that took TikTok by storm. But this isn’t your average bakery-sweet vanilla. It’s a woody, spicy, and grown-up version, layered with orange blossom, cinnamon, bourbon vanilla, and guaiac wood.
Althair wears like cashmere on the skin. Smooth, warm, and addictive, with a sillage that makes people lean in and ask what you're wearing.
Why it’s viral: It's the vanilla moment of 2025, cozy, sexy, and universally appealing. A must-have if you're into warm, comforting scents with presence.
3. Hibiscus Mahajád by Maison Crivelli
You’ve seen it all over fragrance TikTok, Hibiscus Mahajád is the tropical floral that keeps getting called “vacation in a bottle.” But don’t expect beachy body mist vibes. This is sophisticated, rich, and creamy, with hibiscus, rose, vanilla, leather, and cinnamon blended into a plush, velvety composition.
It’s been hyped for its uniqueness, a floral that’s bold yet wearable, luxurious but fun.
Why it’s viral: It’s a bold floral done the niche way — with texture, depth, and exotic flair. Perfect for those who want to smell tropical and expensive.
4. Arabians Tonka by Montale
Arabians Tonka is a powerhouse, and TikTok can’t get enough of it. With oud, saffron, rose, and tonka bean, this one is loud, sweet, and unapologetically dramatic. It’s the kind of scent you wear when you want to make your presence known, and it’s especially popular in colder seasons for its beastly projection and performance.
It’s become a favorite in layering videos and “strongest scent in my collection” TikToks.
Why it’s viral: It’s spicy, warm, and extremely long-lasting. A go-to for anyone who loves making a bold, mysterious impression.
5. Erba Pura by Xerjoff
Erba Pura has been around, but 2025 brought it back with a vengeance thanks to TikTok’s obsession with sweet, fruity scent bombs. With citrus, tropical fruits, musk, and amber, it smells juicy, bright, and slightly creamy, like the ultimate elevated fruit punch.
It’s often featured in “top compliment-getters” and “best for nights out” lists, and it’s easy to see why.
Why it’s viral: It’s youthful, luxurious, and feels like bottled happiness. A fun, attention-grabbing scent perfect for parties and summer heat.
Final Spritz
If you're wondering what’s trending right now in the world of niche fragrance, this list is your cheat sheet. Whether you’re chasing compliments, building a viral collection, or just love knowing you’re ahead of the curve, these perfumes have been TikTok-tested and hype-approved.
Ready to join the conversation? Shop all five viral scents now at Rabica.ca, and let your signature scent be the one everyone’s talking about next.