Amouage Purpose 50

A powerful symbol of strength and self-assurance, Purpose 50 reimagines the original Purpose Eau de Parfum in a more intense, intimate form. Now composed at an extraordinary 50% perfume oil concentration, this Exceptional Extrait offers a deeper, richer connection to its core identity. Anchored in the sacred warmth of Frankincense, the fragrance explores new depths with creamy Sandalwood, smoky Papyrus, earthy Sand Vetiver, and a soft Vanillin accord that blends seamlessly with the skin, creating a lasting, personal resonance.

What defines Purpose 50 as an Exceptional Extrait is not just its impressive concentration, but its carefully crafted process—four weeks of ageing that include two weeks of maceration and two weeks of maturation. This level of precision brings forth unparalleled depth, smoothness, and longevity. With less alcohol and more pure aromatic material, Purpose 50 doesn’t just last longer—it transforms the way scent interacts with skin, creating a profound, grounded experience that echoes the earth’s ancient wisdom and quiet strength.

Fragrance concentration comparison:

• Eau de Cologne (EDC): 3%–10% oils

• Eau de Toilette (EDT): 5%–15% oils

• Eau de Parfum (EDP): 15%–20% oils

• Parfum / Extrait: 20%–30% oils

• Purpose 50: 50% exceptional oils, aged for optimal refinement

Purpose 50 is not just worn—it becomes a part of you.

• Top Notes: Bergamot, Pink Pepper, Frankincense, Pimento Berry
• Heart Notes: Rose, Sand Vetiver, Sandalwood, Papyrus
• Base Notes: Saffron, Suede, Mystikal, Akigalawood, Vanilla